Business model Canvas: explanation, example and template to fill in (Word + PDF)

Business model Canvas, explanation, example and template to fill in, Word + PDF

In the challenging and dynamic world of business, strategic planning is an essential process that shapes the future of an organization. However, traditional business plans, while comprehensive, can sometimes be rigid and complicated, making it difficult for businesses to adapt to changing environments. That’s where the Business Model Canvas (BMC) comes in.

Developed by Alexander Osterwalder and Yves Pigneur, the BMC is a strategic management tool that allows you to visualize, design, and reinvent your business model. It breaks down the business model into nine key elements, providing a clear overview of how your business creates, delivers, and captures value.

In this article, we’ll explore the ins and outs of the Business Model Canvas, from understanding its importance and differences compared to a traditional business plan, to a step-by-step guide on creating one. Whether you’re a budding entrepreneur brainstorming a new business idea, or an established business leader looking to innovate, this guide will help you grasp the BMC and leverage it for business success

Business model Canvas, explanation, example and template to fill in, Word + PDF

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Why build a business canvas model?

In the ever-evolving world of business, the journey from idea to implementation can often feel like a daunting maze. Aspiring entrepreneurs and even established companies are constantly searching for ways to streamline this process, and one method that has proven highly effective is the Business Model Canvas (BMC).

But why should you build a Canvas Business Model? Let’s delve deeper to understand its significance.

Simplifies Business Planning

The Business Model Canvas is a visual tool that allows you to describe, design, challenge, and invent business models. It simplifies the process of business planning by presenting a structured framework, dividing the business model into nine key elements: value proposition, customer segments, channels, customer relationships, key activities, key resources, key partners, cost structure, and revenue streams.

By outlining these crucial elements on a single page, the BMC gives you a holistic overview of your business, and facilitates effective communication and understanding among team members.

Promotes Flexibility and Adaptability

In contrast to traditional business plans which are often rigid and time-consuming to update, the BMC encourages flexibility and adaptability. It allows for easy adjustments and updates as the business environment or strategy changes. In a fast-paced world, this flexibility is crucial for surviving and thriving in the face of competition and market shifts.

Focuses on Value Creation

At the heart of the BMC is the Value Proposition. This component emphasizes the importance of creating value for your customers, compelling you to think about what sets your product or service apart from others. It’s a continuous reminder that the success of your business fundamentally depends on your ability to meet customer needs and deliver value.

Encourages Efficient Resource Allocation

The BMC helps identify key resources and activities, guiding decision-making about where to allocate resources for maximum effect. By explicitly outlining the cost structure and potential revenue streams, it ensures you make informed decisions about investments and understand the financial implications of your business model.

Facilitates Strategy Development and Innovation

By offering a snapshot of the entire business on one canvas, the BMC supports strategic thinking and innovation. It helps identify gaps or weak links in your business model, and facilitates brainstorming for creative solutions. It is an excellent tool for innovating or reinventing business models to stay competitive in the market.

Fosters Customer-Centricity

By emphasizing customer segments and channels, the BMC ensures your business stays customer-focused. It prompts you to consider who your customers are, how you reach them, and how you maintain relationships with them. This customer-centricity is integral to business success in today’s consumer-driven markets.

Enhances Stakeholder Communication and Collaboration

The BMC is not only a tool for internal use. Its clear, visual format makes it a powerful communication tool for external stakeholders, including investors, partners, and advisors. It provides a universally understood language for discussing business models, enhancing collaboration and feedback.

In conclusion, the Business Model Canvas is a game-changer for businesses. It simplifies business planning, encourages adaptability, fosters innovation, and keeps businesses focused on value creation and customer needs. Its visual and intuitive nature facilitates understanding and communication among various stakeholders, making it an indispensable tool for today’s entrepreneurs and business leaders. Whether you’re a startup looking to articulate your business model, or an established business aiming to stay competitive, building a Business Model Canvas should be an essential part of your strategic planning process

Business Model Canvas Examples

business model canvas example

What is the difference between a business plan and a business model Canvas?

Navigating the world of entrepreneurship often means encountering a variety of terms and tools that, at first glance, might seem interchangeable. Two such terms that often create confusion are ‘business plan’ and ‘business model canvas’ (BMC). While both serve critical functions in business strategizing, they are different in their structure, intent, and application. Understanding these differences can help entrepreneurs make the best use of both tools.

Structure and Format

A business plan is a formal, written document, often spanning multiple pages. It is comprehensive and includes detailed sections on the company’s background, products or services, market analysis, marketing and sales strategy, organizational structure, and financial projections, among others. It’s a linear document that’s read from start to finish, and it follows a traditional narrative structure.

On the other hand, the BMC is a visual chart with nine interconnected blocks representing different components of a business: value proposition, customer segments, channels, customer relationships, key activities, key resources, key partners, cost structure, and revenue streams. It’s designed to be understood at a glance, providing a simplified, visual representation of the business model.

Intended Purpose

A business plan is often used to communicate the company’s strategy to external parties, such as investors or lenders, to secure funding. It provides a detailed roadmap of how the business intends to achieve its goals and become profitable. It includes market analysis and financial projections to back up its strategy and make a case for investment.

The BMC, in contrast, is primarily an internal tool used for brainstorming, strategy formulation, and business model innovation. It is a dynamic tool that helps entrepreneurs and team members visualize and understand the interconnections among different business components. It allows for rapid sketching and testing of business model concepts and is often used as a starting point in the business planning process.

Flexibility and Time Consumption

Business plans, due to their comprehensive nature, are time-consuming to create and, once written, they can become rigid. Updates or changes require considerable effort and can make the document lengthy and complex. Therefore, they might not be ideal in rapidly changing environments or for businesses that are still refining their model.

The BMC, on the other hand, is designed for flexibility and adaptability. It can be easily and quickly modified as the business model evolves or when market conditions change. This flexibility makes it an invaluable tool for startups and innovative businesses operating in volatile, uncertain, complex, and ambiguous (VUCA) environments.

Focus Areas

Business plans tend to focus on the execution strategy. They are about how a company will enter a market, compete in it, generate revenues, and become profitable. They detail the step-by-step actions to be taken, timelines, and the resources required.

The BMC, however, focuses on the business model – the underlying logic of how a company creates, delivers, and captures value. It brings to the forefront questions like what customer problems the company is solving, how it reaches and interacts with customers, what resources and activities are critical, how revenues are generated, and what costs are incurred.

Collaboration and Engagement

While business plans are typically prepared by a select group of individuals or consultants, the BMC invites wider participation. Its visual and intuitive format makes it an excellent tool for collaborative work. It can be used in workshops or meetings to engage team members and stakeholders in strategic conversations, promoting a shared understanding of the business model and enabling collective idea generation and decision-making.

In conclusion, while business plans and the Business Model Canvas serve related purposes, they are different in their design, intent, flexibility, focus areas, and engagement. Ideally, they should be used in conjunction: the BMC to design, visualize, and test business models, and the business plan to detail the implementation strategy and communicate to external parties. Each complements the other, providing a more comprehensive and effective approach to strategic planning and execution. Understanding these differences will enable entrepreneurs to utilize these tools effectively, optimizing their business strategies and increasing their chances of success.

How do you create a business model Canvas?

Creating a Business Model Canvas (BMC) involves defining and understanding nine crucial elements that constitute your business. These components are interconnected, and changes in one can impact the others. Therefore, while filling in your BMC, consider the interactions between these elements. Here’s a step-by-step guide:

Customer Segments in Business Model Canvas

This refers to the different groups of people or organizations your business aims to reach and serve. They are your target audience, and it’s important to segment them based on their distinct characteristics, needs, behaviors, or preferences. Ask yourself: Who are my main customers? Which needs are we meeting for each segment?

Value Propositions in Business Model Canvas

Your value proposition is the unique combination of products or services that create value for each of your customer segments. It answers the question: Why would customers choose to buy from you instead of your competitors? This could be because of your product’s performance, customization options, design, brand status, price, or the overall customer experience you provide.

Channels in Business Model Canvas

Channels in Business Model Canvas

Channels are the touchpoints through which your customers interact with your business and through which you deliver your value proposition. These can include direct channels, like in-house sales teams, or indirect ones, like retail stores or online marketplaces. Think about how you’re reaching your customers now and how you can improve or expand on this in the future

Customer Relationships in Business Model Canvas

Customer Relationships in Business Model Canvas

This block describes the kind of relationships your business has with its customer segments. Are they personal, automated, contractual, or community-based? The type of relationship will influence customer retention, sales, and ultimately, revenue.

Revenue Streams in Business Model Canvas

Revenue Streams in Business Model Canvas

Revenue streams represent the money your business makes from each customer segment. This can be through direct sales, subscription fees, licensing, renting, brokerage fees, or advertising. Try to estimate how much each customer segment contributes to your overall revenues

Key Activities in Business Model Canvas

Key Activities in Business Model Canvas

Key activities are the most important tasks your business must carry out to fulfill its business model. For a manufacturing company, it might be production and quality control. For a consulting firm, it could be problem-solving and knowledge management. These activities are crucial for delivering your value proposition, reaching customers, and earning revenue.

Key Resources in Business Model Canvas

Key resources are the assets necessary to offer and deliver your value proposition to customers. These can be physical assets, like buildings and machinery, intellectual assets like brands and patents, human resources, or financial resources

Key Partners in Business Model Canvas

Key Partners in Business Model Canvas

Partnerships can help your business optimize its operations, reduce risks, or acquire resources. They could be suppliers, manufacturers, strategic alliances, or even competitors. It’s important to identify who your key partners are, why you need them, and what you can do to maintain good partnerships

Cost Structure in Business Model Canvas

Cost Structure in Business Model Canvas

Finally, the cost structure outlines the most significant costs incurred while operating under your business model. These costs are often linked to the key activities and key resources required to deliver your value proposition.

Creating a Business Model Canvas involves thoughtful consideration of these nine elements and how they interact. Remember that it’s a dynamic document meant to evolve with your business. Keep revisiting and adjusting it as your understanding of your business deepens and as external conditions change.


The Business Model Canvas is a versatile and valuable tool for businesses, whether they’re startups in their infancy or established companies aiming to innovate. By providing a clear and structured framework, it simplifies the complex task of business modeling and strategy development.

It encourages an in-depth understanding of the nine key elements of a business model and their interactions, ensuring a holistic view of the business. In this regard, it’s more than just a planning tool—it’s a strategic management and entrepreneurial instrument that allows organizations to describe, design, challenge, invent, and pivot their business models.

By using the Business Model Canvas, you can effectively map out your business ideas, test and adjust them as needed, communicate them effectively within your team and to external stakeholders, and ultimately, build a more resilient, adaptable, and successful business.

In an ever-changing business environment, such flexibility and clarity are paramount. Therefore, incorporating the Business Model Canvas into your business planning and strategy formulation processes can make a significant difference in your venture’s success

Download the business model Canvas (Word + PDF)

You can download our free sample Canvas business model to fill in and complete according to your business. The file is in Word and PDF format.

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